The phenomenon that is P. Diddy is back – with an explosive new single ?Come To Me? featuring Nicole Scherzinger (Pussycat Dolls) set for release on October 2nd. Produced by P. Diddy himself and Richard ?Younglord? Frierson, this is the first track to be lifted from the hotly anticipated new album ? PRESS PLAY out October 16th through Bad Boy/Atlantic Records.

PRESS PLAY is P. Diddy?s first studio album since 2001?s The Saga Continues?, which sold more than 1.1 million copies in the U.S alone. The forthcoming single, ?Come To Me?, is a massive dance floor filler and has already topped the Shazam charts. It is also heating up the airwaves with A-listings at Kiss FM, Choice FM and Radio 1Xtra, a B-listing at Galaxy and on the C-list at Radio 1. The amazing Chris Robinson directed video was shot in Los Angeles and is currently on rotation at The Box, The Hits, Kiss TV and MTV Base.

P. Diddy has already enjoyed a UK No1.smash hit when earlier this year, Bad Boy/Atlantic Records released the amazingly infectious single, ?Nasty Girl?. This was taken from the Notorious BIG Duets: The Final Chapter album and featured the vocals from The Notorious BIG, with Avery Storm, Jagged Edge, Nelly and P. Diddy. ?Nasty Girl? took the UK charts by storm entering at number 2 ? moving on to take residence at the Top Spot for 2 weeks and staying inside the Top 10 for a further 8 weeks. It has gone on to sell more than 200,000 copies and remains one of the best selling singles of 2006.

Sean ?P.Diddy? Combs is the CEO and founder of Bad Boy Worldwide Entertainment Group and is a multifaceted powerhouse. He was declared ?One of the most influential businessmen in the world? by Time Magazine and CNN. He has produced chart topping hit songs for music superstars including Aretha Franklin, Sting, Jennifer Lopez, Mary J Blige, Janet Jackson and of course the Notorious BIG. In addition to this, P Diddy has released four multi-platinum albums.

His success in music has translated into a collection of businesses including television and music. Not only has P Diddy made his mark on the world of entertainment, he continues to break new ground in the fashion industry. Since the inception of his label, Sean John Clothing, he has been praised for his innovative and sexy approach to fashion.