My Coke Music to close
June 21, 2006
Coca-Cola says it will close its British online music service mycokemusic.com on July 31, after losing market share to Apple Computer?s iTunes Music Store.
Mycokemusic launched in Britain in January 2004 and quickly became the biggest online music download service there in brand recognition and sales. But it was overtaken later in the year by iTunes, which launched a dedicated UK site in June 2004.
Mycokemusic posted notice of the closure on its Web site. Mycokemusic also sent e-mails to music fans who had registered with the site.
Coca-Cola had positioned the site as a mix of brand promotion and music store.
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