MixAlbum.com - as seen on Dragons Den

July 25, 2007

August 1 2007 sees the launch of MixAlbum.com, a dance download service with a unique feature – customers have free access to the world’s 1st fully automated DJ.

It’s like having your own DJ, so you can create as many mixes as you like, copy them to CD or mp3 player, and listen to the tracks you’ve chosen just as they’re meant to be heard – mixed.

If you buy a standard mix compilation, you don’t get to choose each track. This is where MixAlbum.com comes into its own: for the first time customers with absolutely no DJ experience can select which tracks they want from the site, download them for the usual price, then choose the order they want them – and MixAlbum.com does the rest.

Founder Ian Chamings says: “I think that some people have been put off buying dance singles for this reason - DJs can mix the tracks themselves, but end-listeners who can’t mix (or can’t be bothered) need to buy compilations, and most of the time there will be a few tracks you don’t want. We’ve had so many emails along the lines of ‘about time’, or ‘just what I was waiting for’.”

As well as three of the biggest labels around already signed up for launch date, look out for some cool new features like Speed change and Auto-arrange – so you get your tracks increasing in speed through the mix, ideal if you want to push it at the gym. There’s also a countdown intro option, and soon customers will be able to choose whether they want their mixes smooth or mashed up.

Mixalbum.com strutted into life when Ian appeared on BBC2’s hit Dragons’ Den show, in which he had to explain the hi-tech concept to the five terrifyingly successful business people.

“I was there for about 2 hours and it genuinely felt like 10 minutes,” says a now-cooled down Ian. “As I walked in, five well-lit and well-suited people were sat watching me intently. The pitch began OK until we got to the bit where I had to play a bad mix, as a comparison to our system: ‘This is what a bad mix sounds like….’ I pushed play…. And there was silence – one of the sound crew had unplugged the speakers when they linked up their system. Luckily it all worked out in the end. I managed to give the Dragons a talk about patents which must have been fascinating – I’m surprised it didn’t make the final cut.”
In the end two of the Dragons, Deborah Meaden and Theo Paphitis, invested a substantial amount of dollar in return for a share of the company – and they have been instrumental in introducing the system to the major labels to enable the latest dance tracks to be sold on the site. Deborah also brings her marketing and PR skills to the project.

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