After an impressive start to the year bagging some of the most influential and style conscious stars to date Gio-Goi are now stretching their yarns further a field as they are proud to announce their collaboration with the worlds most famous super club, Cream.

Cream?s summer residency is already off to a flying start having had one of its most successful Opening parties ever, hosting weekly parties every Thursday at the legendary Amnesia they are expected to attract over 75,000 discerning clubbers throughout the Summer. This year Cream have teamed up with top fashion brand Gio-Goi to design its official Cream Ibiza merchandise, a collaboration that?s sure to be a big hit with both their fans.

Gio-Goi is the notorious fashion label that is inextricably linked to the music industry; The Streets, Arctic Monkeys, Hard Fi, Primal Scream, Robbie Williams and Pete Doherty are just some of the names that have been associated with the brand this year so it was no surprise that James Barton, founder of Cream, was quick to put pen to paper for this exciting collaboration;

“We’re really excited about working with Gio-Goi this year and more importantly looking forward to hosting our endless business meetings on the dance floor at Amnesia!” James Barton

The merchandise follows a true Iberian vibe with slogan t-shirts beachwear; mini T?s and military style caps completing the collection. Merchandise can be bought on the Island from club Amnesia and selected stores as well as the Cream website www.cream.co.uk.

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