Swedish dance producer Eric Prydz today released the video for his new Pink Floyd-sampling single ‘Proper Education’, which is based around ‘Another Brick In The Wall’ and is the first time the band have ever cleared a sample of their work.

The track is the follow up to his infamous Number 1 hit ‘Call On Me’, whose iconic video, (featuring a sexy aerobics workout and voted Sexiest Video Of All Time in a series of polls) created a stir on its release and even caused Tony Blair to fall off his rowing machine when it came on the TV in the gym.

The video for ‘Proper Education’ is now set to cause a sensation of another kind, as it focuses on climate change and the issues surrounding global warming. Set in a London estate, it features a gang of young people breaking into local flats, in order to switch appliances off standby, change light bulbs for energy efficient alternatives, place bricks in toilet cisterns, alongside a series of other energy saving measures.

“There was a lot of anticipation around this video and I was really keen to do something a bit different,” Prydz explains. “Pink Floyd would always use their videos to get a message across and I really wanted to carry on this spirit. I’d been reading so much in the press about climate change and global warming recently and felt it would be great to try and empower people to do something about it. It’s not making a grand statement. It’s just simply saying everyone can do a little and it will make a difference.”

The video, directed by Marcus Adams, saw Prydz consult with climate change charity Global Cool (www.global-cool.com). Global Cool believes that the solution to defeating global warming lies within the power of the individual, empowering them to take personal action to make a valuable difference.

Global Cool spokesman, Dan Morrell said, “We’re delighted to be working with Eric and Ministry of Sound on the release of ‘Proper Education’. The message is clear, climate change is happening but if each of us does a bit, we can all do a lot to stop global warming from happening.”

Global Cool not only advised not only on the video’s content but are also working with Eric and Ministry of Sound to make the release of ‘Proper Education’ carbon neutral. The emissions created through the production and distribution of the CD release will be offset* through the Te Apiti Wind Farm project in New Zealand. The Te Apiti project is one of the first carbon offset schemes to be classified as Gold Standard, a programme endorsed by over 43 critical non-governmental organisations (NGOs).

Ministry of Sound Recordings Marketing Director Iain Hagger, explains the reasoning behind the choice of video. “We had been speaking to Global Cool about a couple of projects and when it came to the video for ‘Proper Education’, everyone involved felt it would be great to show young people what they could do help alter the global warming situation. It was obviously essential to ensure the video was really entertaining, and we’ve featured some incredible BMXers and Free Runners, but we’re proud we’ve got an important message in there, without having to shove it down people’s throats.”

With ‘Proper Education’ playlisted by Radio 1 seven weeks upfront, by Capital six weeks upfront, and both Vernon Kay and Jo Whiley making it their Record of the Week, the single looks set to surpass the phenomenal success of ‘Call On Me’, “It would be great to have another hit,” Prydz concludes. “Even more so if it means we’re getting the video’s message across to as many people as possible.”

For an exclusive interview with Eric Prydz and to find out how to help save a planet please visit www.global-cool.com for details.