Cream & Playahead: Uniting Music and Playtime
October 18, 2006
Playahead, the leading online social network, is joining forces with Cream, the legendary music and entertainment brand, to provide the 70,000 Cream members with access to a new and exciting place to hang out and chat: Playahead UK.
In terms of users, features and user-generated content, Playahead is one of the largest and most popular youth-based communities in Northern Europe. Its 2 million members are based in Sweden, Norway, Denmark and now in the UK.
Playahead is used by its members to meet new friends, upload photos chat, blog and create and join all kinds of different teams. They discuss music, movies, nightlife, love, fashion and sports, and also keep themselves up to date with celebrity gossip through Playazine; the sites own virtual magazine.
The partnership between Cream and Playahead provides Cream with a platform for very general and very specific communication directly to the Cream users and Cream Teams: here, Cream can provide its fans with teams centred around specific gigs, venues and artists.
Playahead is also the World’s first community with a dedicated virtual world destination, and now ?The Cream Team? is the World’s first community sub-community.
?This is something that we have been looking forward to launching for a long time? said Gill Nightingale, Press & PR Manager at Cream, ?and we now feel that it?s at a stage to release to the world! The Cream Community is already global and this is a great opportunity to fit all the pieces together to allow like minded people whether they be from Liverpool, Las Vegas, Argentina or Oz to meet and chat?
Leif Carlsson, CEO of Playahead states that ?Our cooperation is a major step towards the establishment of our site in the English market. Cream is the UK?s strongest youth brand and leads the way when it comes to music, nightlife, clubbing and festivals worldwide; which is exactly what drives our members. It will be exciting to see how this cooperation will be met in other parts of the world since Cream already has a large number of members globally?.
To Join click through to: http://cream.playahead.co.uk
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