Armand Van Helden - NYC Beat - Video

May 22, 2007

Armand Van Helden returns to conquer. NYC Beat is destined for big things.

One of dance music’s biggest personalities with a discography of hits and dance anthems to match, Armand knows the ingredients to rock the dancefloor better than anyone else around.

NYC Beat is a dancefloor slayer with one foot in the past and another on the dancefloors of now. With a monstrous bottom end and a vocal sample that is guaranteed to get lodged in your head, it sports a fine array of remixes from MSTRKRFT, Emperor Machine and Detroit.

The video features apple bobbing and model Daisy Lowe, daughter of Pearl Lowe and Gavin Rossdale

NYC Beat is already getting hammered on Radio 1 and was added straight to the playlist a month before release. It’s taken from Ghettoblaster, his new artist album.

An incendiary call to arms, Ghettoblaster, from the unambiguous title to the thrilling sounds contained therein, is an unapologetic throwback to dance music’s joyous infancy.

Indeed, as Armand puts it: “On this album I was going for a retro throwback 1985-89 soul up-tempo urban type sound. Chicago meets Miami meets New York City kind of thing. Or to put it differently, house meets freestyle meets hip-house meets club meets new wave.”